Review
"In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he’d been called in. The man said he assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”
In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn"
Finished reading this book during the long holidays. A very interesting book backed by facts.

Introduced to this book by an experienced broker on 2006 during the bull market during an big investment expo. Hard to believe during that time that a bear market will commerced 2 years later, as the stock market just keep on rising even though there were several notable bad news like Yen carry trade unravelling, interest rate hikes, etc.
The think that caught me was the title of the book, Joseph's Cycle which relates to the biblical story of Joseph who was given a vision by GOD that there will be 7 years of good years and 7 years of drought/famine striking the land of Egypt. Because of God's gift of prophesying, Joseph was promoted to the 2nd right hand man of the Pharaoh. Unbelieavable huh, for a man that once was a lowly slave sold and betrayed by his own brothers.
Thus, he stored harvest during the good years and managed to use this later on to control the lands of Egypt by exchanging the scarce food for lands/material wealth during the 7 year famine.
I actually read the entire book in 1-2 hours sitting at Borders,(i am a reading speed demon :P) but unfortunately i did not buy the book. Till this day, i still cannot find this book in the local Borders store even though i check out the financial corner every time i went in..LOL. It is registered as available in system but cannot find it physically...
Nevertheless, in short the book shows that historically the bull and bear market repeats itself every 7 years just like the story of Joseph. My friend is asking for the name of this book when I told her that in 2006 that the recession will come in 2008/early 2009 because the start of the bull market was 2001 according to this book. 2006 was the in the midst of a spectacular bull run year so what i stated during that time sounded like bull-shit.Honestly I am not a firm believer during that time also but nevertheless, it showed historical proof of each bull and bear market cycle.
NOTE THAT THIS BOOK WAS WRITTEN AROUND ~2003, if i am not mistaken when i read it in 2006!!!
Proverb of the Day : HISTORY TENDS TO REPEATS ITSELF.
Joseph Cycle Years
1959 Bottom
1967 Top
1973 Bottom
1980 Top
1987 Bottom
1994 Top
2001 Bottom
2008 Top
Economy shrinks in 3Q, signaling recession
Thursday October 30, 10:21 am ET
By Jeannine Aversa, AP Economics Writer

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