Abercombie & Fitch - Branded Does Not Mean Fashionable

Posted by Kris | Saturday, October 12, 2013 | | 0 comments »


Abercombie & Fitch CEO
CEO controversy remarks

I am writing this post because I am quite pissed of by Abercombie & Fitch (A&F) keep on sending me marketing emails even though I already unsubscribe multiple times!! Everyday looks like sales days for Abercombie & Fitch.

Personally, I don't really like Abercombie & Fitch designs as for me the tattered collar looks really look like a poor man's cloth. The first time, I walk into the store, I ask my friend whether there is a defect or just a fashion statement. Then I look around, and majority have similar patterns. And Abercombie & Fitch is considered a very branded clothing line in Malaysia at least. My friends are buying by the bulk load during sales.

For me it think it is over-priced and unattractive for my fashion sense. (assuming I have a good taste, lol). The CEO of A&F is without controversy when he says that ONLY pretty and attractive people should deemed worthy to buy & WEAR A&F, to reflect the true image of the brand. Looking at the CEO's pic, I think he should not wear A&F..lol. The irony of things.

If you google around, you will see some guy protesting in video, distributing A&F clothing to poor and homeless people. These are the people that the CEO deemed unfit to wear the A&F brand line.


Abercombie & Fitch sales person usually very young and pretty
Abercombie & Fitch sales person usually very young,pretty & handsome 

My personal impression is that A&F sales girls and guys are typically very young, pretty and handsome!! Looks like the CEO really means his word in the hiring department. This is in the US though. So if you like to watch pretty chicks & handsome guys, just go to Abercombie & Fitch stores and "cuci mata".

Sorry, guys they don't wear bikinis in the store like the advertisement picture above.

 P.S, I think the model above is Heidi Klum?? I am not sure.lol.




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